International property advisors GVA Grimley have been appointed by Redcar and Cleveland Borough Council to create the Greater Eston Masterplan.
The firm has advised all nine House Market Renewal Pathfinders and has a proven track record of success.
The regeneration strategy they devised to address the problems of decline in Sefton, Merseyside which included neighbourhood masterplanning, planning, neighbourhood management and financial advice is now being delivered.
Gerry Hughes, National Head of Urban Regeneration at GVA Grimley who will lead the study, said: "We are delighted to be working in Redcar and Cleveland and welcome the challenge of preparing a masterplan for Greater Eston.
"Our aim is to develop a vibrant community, that will continue to flourish by improving existing housing; building new, high quality housing for rent and for sale; improving the layout of the area - including paths, roads and the environments and improving or introducing new community and retail facilities.
"We will take in to account residents views on previous plans for the area and we will involve the local community and ensure that the masterplan promotes a future that reflects as far as possible the aspirations of those who live and work in Greater Eston.
"The masterplan will also act as a guide for future development and investment to drive forward, attract new residents and visitors and create a vibrant and sustainable community that we can all be proud of."
Councillor Chris Abbott, the Cabinet Member for Housing and Neighbourhood Renewal, said: "We are thrilled to have a team with the expertise and experience of GVA Grimley on board.
"They have excellent experience in delivering similar schemes elsewhere and we are certain that they will listen to the community's views. The Masterplan is an essential tool that will be used to make things happen and create thriving communities in Greater Eston again."
The Greater Eston Masterplan is a key document that will play an essential role in securing major investment for the area - including affordable new homes, shopping, leisure facilities, pleasant open public spaces and woodland and a new library and healthcare services.